Why Do People Pay Millions for Digital Monkeys
The purchase of digital monkey images for millions seems excessive at first glance. Because Bored Apes exist digitally, they do not function like physical artwork that people can display. What then makes digital monkey art in the Bored Apes Yacht Club so valuable? Let's take a look:
- Scarcity and Rarity: The Bored Ape Yacht Club is a collection of 10,000 exclusive and rare NFTs with unique ape designs. Digital monkeys are expensive because of their scarcity, similar to rare trading cards and priceless paintings. Each distinctive feature in an NFT raises its value.
- Status Symbol: The digital era created NFT rarity as a key indicator of social status, appealing mostly to celebrities and influential personalities. Owning one of these costly apes represents success, wealth, and a desire to be at the forefront of digital culture. It's similar to wearing a Rolex or driving a Ferrari but in virtual reality.
- Cultural Impact: Bored Ape Yacht Club earned cultural importance through a successful team-up with celebrities like Snoop Dogg, Eminem, and Paris Hilton. Your purchase of a Bored Ape will grant you membership in a digital movement in addition to digital asset ownership.
- Exclusive Perks & Community: These NFTs grant access to a vibrant community of collectors and creators, as well as exclusive events and partnerships. The membership program of the Bored Ape Yacht Club now makes it attractive to prospective buyers as members obtain benefits beyond basic digital art purchases.